Clubhouse Moderatörlüğü, nasıl moderasyon yapılır, nasıl iyi moderatör olunur?

Clubhouse penetrasyonu hepimizi şaşırttı. Ne twitter, ne facebook'ta görmediğimiz inanılmaz bir hızla 3 Şubat 2021 itibariyle 2 milyonun üzerinde kullanıcıya ulaştığı söyleniyor. Neredeyse tüm iphone kullanıcıları clubhouse'u test etti. 

Bazılarımız için konu test etmenin ötesine geçti, bağımlılık yarattı. Odalar arasında konudan konuya dolaşmak sürekli bilgi akışı olan tv kanallarını zaplamak gibi bir etki yarattı üstümüzde. 

Clubhouse'un ilk çıktığı yer olan ABD'de daha uzun süredir oda açmayı ve yönetmeyi deneyenler nasıl moderatör olunur başlıklı odalar da açıyorlar. 

Bu odalarda konuşulanların bir kısmını bu yazı ile özetleyeceğim. Bunlar benim fikirlerim değil, bahsettiğim odalarda verilen fikirler: 

- Bir kaç farklı oda tipi dolayısıyla da bir kaç farklı moderatörlük tipi olabiliyor. 

    * Debate-tartışma türü iki fikrin destekleyicilerinin birbiriyle "debate" yaptığı tarz. Bu durumda moderatörler sırasıyla her iki fikrin savunucularına söz verir.

    * Lecture- ders veren bilgilendirme amaçlı. Örneğin "moderatörlük nasıl olmalı" şeklinde odayı açanlar bu şekilde dinleyicilerini bilgilendiriyorlardı ve genelde söz vermeyip kendileri konuşuyordu. Hatta soruları da clubhouse üzerinden değil başka bir platformdan alıyordu.

    * Chat- sohbet tarzı. Bu tip odalarda belli sayıda insan kendi tanıdıkları ile sohbet ederken genelde kendi tanıdıkları kişileri konuşmacı yapıp sohbeti devam ettiriyor. Örneğin Türkiyede geceleri devam eden magazin ünlülerinin odaları...

    * Interactive- radyo tipi dinleyicilere sırayla söz veren ve bir genel konu etrafında dönen odalar. Bu şu anda Türkiyede en popüler olan oda tipi. Her akşam Clubhouse'un prime time'ı 21:00 civarında başlayıp devam eden programları da, sabah programlarını da bu kapsamda sayabiliriz.

Moderatörlerin yeşil iconunu twitter'ın mavi ikonuna benzetenler var. Fakat buradaki işlev çok farklı.    Moderatörler hem söz verme, hem konuşmacılar arasına alma, hem odayı kapatma, hem klasik manasıyla konu akışını sağlama görevini yerine getiriyor. 

Odayı açmadan önce ana moderatör diyebileceğimiz kişi konuşulacak konuyu seçiyor ve yanına başka moderatörler de alıyor. Teknik bir sebeple ana moderatörün bağlantısı kesildiğinde odanın kapanmaması için bu şart. Ayrıca moderatörler hem konuşup hem de dinleyiciler arasından konuşmacı olmayı bekleyen kişileri sahneye alma görevini tek başlarına yapmakta zorluk çekebileceği için 1 veya 2 yan moderatör şart. 

Sahne yönetimi için öncelikle insan ilişkileriniz, iletişiminiz iyi olmalı. Tartışma çıkartma değil tartışmaları yönlendirme hedefiniz olmalı. Sahneye gelen kişilerin hızlı konuşması ve söyleyeceklerini tamamlayıp sözü bırakmaları ideal olan. Türkiyede şimdilik tam olarak uygulanamayan bu işleyiş için moderatörlere iş düşüyor. 

Yan moderatörler (co-moderator) moderatörlere eşlik edeceği için moderatörün tanıdığı ve tarzını bilen bir kişi olmalı. Zaman zaman sahnenin yönetimini alabilmeli. Ayrıca moderatörler aralarında tartışmaya girmemeli. 

Fakat bu saydıklarımız ideal ve bir toplantı tarzında olan odalar için geçerli. Tabii ki her oda ve her grup tamamen kaos içinde bir odada da mutlu olabilir. 

Moderatörlükte zaman yönetimi de önemli. Ana moderatör ve yedek moderatör gerekirse clubhouse'un arka tarafında başka bir platformdan da iletişim kurabilmeli. Hem grubun süresi hem söz alan kişilerin süresi moderatör tarafından kontrol edilmeli. 

Moderatörler iletişimlerinin sert olmamasına dikkat etmezse dinleyiciler sahneye çıkmaktan çekinebilir. Sahneyi kontrol edin, fakat silah olarak kullanmayın. Kimse sahneye çıkmaktan korkmamalı. Rahat hissetmeli. Bazen konuşmacılar mute etmeniz de gerekebilir. 

Şimdilik ABD'deki moderasyon ile ilgili aldığım notlar bunlar. Tabii ki herkes istediği gibi odalar açıp istediğini istediği tarzda konuşmakta özgür. Clubhouse'un güzelliği de bu. 

ÇAĞRI MERKEZLERİNDE YAPAY ZEKA KULLANIMI

Çağrı merkezlerinde yapay zekanın kullanımı hızla artıyor.
Rutin, tekrar eden ve manuel işlerin yapay zekaya-yazılımlara terkedilmesi son derece mantıklı.
Peki yapay zeka kullanımının çalışanlara etkisi ne düzeyde? İşlerini kaybetme endişesi dışında etkileri olabilir mi?
Bu konudaki musterideneyimi.com makalesi araştırma sonuçları ile desteklenen veriler içeriyor:
http://www.musterideneyimi.com/p/cagri-merkezlerinde-yapay-zeka.html

Global Cloud Market Revenue Shares - Synergy Group Research

According to Synergy groups' latest market report, global cloud market has grown 44% and reached to 13 billion USD.
Alibaba Cloud has gained a 1% market share and is being shown amongst the first 5 companies now.

Statistics for your digital strategy - Financial Brand

Digital Advertising

1.) In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media investments in the US. Meanwhile, total digital ad spending will equal $77.37 billion, or 38.4% of total ad spending. (Source: eMarketer.)

2.) Google and Facebook dominate the digital advertising space with a combined share of 57.6%. Nearly .60¢ of every dollar spent in the digital space goes to these two companies. (Source: Visual Capitalist.)

3.) The cost of digital advertising is rising 5x faster than inflation in the U.S., and 71% faster than the cost of TV ads. (Source: ADI.)

4.) The average click-through rate (CTR) for display ads is 0.06%. (Source: HubSpot.)

5.) Native ads are viewed 53% more than banner ads. (Source: HubSpot.)

6.) The CTR for native ads is more than double regular display ads — 0.33% for mobile, and 0.16% desktop. (Source: Business Insider.)

7.) A delay of one second in landing page response time can result in a 7% drop in conversions. (Source: Kissmetrics.)

8.) Consumers who are retargeted in digital channels are 70% more likely to convert.(Source: HubSpot.)

9.) Usage of online ad blockers has increased 30% in the last year, and ad blocking on mobile devices has surged 90% year-over-year. (Source: PageFair.)

1o.) 18% of online users in the US have installed ad blockers. (Source: PageFair.)

11.) There are over 300 million mobile devices and 236 million desktop devices that currently have ad blocking software installed. (Source: PageFair.)

12.) Ad fraud will likely to exceed $50 billion globally by 2025, second only to the drug trade as a source of illegal income. (Source: World Federation of Advertisers.)

Mobile Marketing

13.) In October 2016, web browsing on mobile devices overtook desktop browsing.(Source: StatCounter.)

14.) As of May 2015, more Google searches take place on mobile devices than on desktops in the US. (Source: Google.)

15.) Marketing in the mobile channel now makes up 21% of online spending, up from a mere 4% in 2010. (Source: comScore.)

16.) 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead. (Source: Google.)

17.) 84% of mobile marketers believe they’re providing a positive experience. Less than half of consumers report their experience was positive. (Source: Unlockd.)

18.) 83% of mobile users say that a seamless experience across all devices is very important. (Source: Wolfgang Jaegel)

19.) Mobile apps convert 100% to 300% better than mobile websites. (Source: Criteo.)

20.) 39% of searches for banking related products were initiated on a mobile device.(Source: Hitwise.)

21.) 53% of mobile pages are abandoned if longer than 3 seconds to load. (Source: DoubleClick.)

Content Marketing

22.) Content marketing is the digital strategy most favored by marketers today. One in five say it is their top method for generating leads. (Source: Smart Insights.)

23.) 86% of B2C marketers use content marketing. They spend an average of 25% of their budget on it, and 75% plan to increase their spending. (Source: Demand Metric.)

24.) Per dollar spent, content marketing generates three times as many leads as traditional marketing. (Source: Demand Metric.)

25.) Conversion rates are six times higher for companies and brands using content marketing than those that aren’t — 2.9% vs. 0.5%, respectively. (Source: Aberdeen Group.)

26.) Companies that publish at least 16 blog posts per month get almost 3.5 times more traffic than companies that publish four monthly posts or fewer. (Source: HubSpot.)

27.) On average, long-form blog posts with over 1,000 words generate 9x more leads than short-form posts. (Source: Curata.)

28.) 70% of people would rather learn about a company through articles rather than an advertisement. (Source: Demand Metric.)

29.) 85% of content marketers cited paid distribution, such as social media, PPC, and native ads as the most effective content marketing tactic above organic efforts. (Source: eMarketer.)

30.) One-third of marketing executives will hire more SEO and content professionals in the coming year. (Source: Conductor.)

Email Marketing

31.) Email has a median ROI of 122% – more than four times higher than other marketing formats, including social media, direct mail and paid search. (Source: Direct Marketing Association.)

32.) For every dollar spent on email marketing, an average of $44 dollar return on investment is realized. (Source: Campaign Monitor.)

33.) The average white collar professional sends and receives 121 emails a day. (Source: The Radicati Group.)

34.) Over one-third of consumers (34%) only use their mobile devices to read emails.(Source: Informz.)

35.) Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. (Source: Mailchimp.)

36.) The open rate for emails with a personalized message averages 18.8%, as compared to 13.1% without any personalization. (Source: Statista.)

37.) Personalized email messages improve click-through rates and conversions by over 10%. (Source: Aberdeen.)

38.) Emails with a responsive design get 24% more clicks on mobile, but only 17% of marketers are using responsive design in their emails. (Source: YesMail.)

39.) Only 47% of marketers are fully optimizing the snippet text in their emails for easy reading on mobile devices. (Source: Salesforce Marketing Cloud.)

Social Media Marketing

40.) Online adults ages 18-34 are most likely follow a brand on a social media platform.(Source: MarketingSherpa.)

41.) 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador.)

42.) Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source:HubSpot.)

43.) Four out of every 5 minutes of social media time is spent on mobile devices. (Source: ComScore.)

44.) Gen X (ages 35-49) spend the most time on social media — 6 hours and 58 minutes per week. Millennials (ages 18-34) came in second, spending 6 hours and 19 minutes of their time per week on social networks. (Source: Nielsen.)

45.) When social media is part of their buyer’s journey, customers tend to convert at a 129% higher rate, and they are four times as likely to spend significantly more than those without a social component. (Source: Deloitte.)

46.) Reading or social media reviews and online comments influence the shopping behavior of 67% of consumers. (PwC).

47.) Tweets with images get 18% more clicks, 89% more favorites and 150% more retweets. (Source: Buffer.)

48.) Image posts on Facebook 179% more interaction (likes, comments, shares) than an average post. Posts ending with a question get 162% more interactions. (Source: Facebook.)

Search Engine Marketing

49.) 93% of online experiences begin with a search engine. (Source: Vimeo.)

50.) Three out of four consumers never scroll past the first page of search results.(Source: Search Engine Journal.)

51.) 30% of all mobile searches are related to location. (Source: Google.)

52.) Half of those who conduct a local search on their smartphone visit a nearby physical location within a day, and 34% who searched on computer/tablet did the same. (Source: HubSpot.)

53.) Companies that blog have 97% more inbound links, and websites with blogs have 434% more indexed pages. (Source: TechClient.)

54.) At least 70% of users ignore the paid ads that appear above Google’s organic search results. (Source: imForza.)

Pepsico thinks she found the solution for mobile marketing: PEPSI P1 Smartphone

Pepsi tries harder than enough to find a new route for marketing; they are about to launch a smartphone of their own: P1. As reports leak, on the 20th of October a smartphone with the name of Pepsi P1 will be launched with a price tag of 200 USD, probably with Pepsi apps that could not be deleted. It will not be a conspiracy to think that these phones will be tracked by Pepsi for marketing purposes. And we can easily say as tech costs continue to come down, devices will eventually become incentives for marketing oriented fmcg companies.

When you read the news you can easily notice that almost everyone is surprised by Pepsi's new smartphone P1:

Wait, is this for real?

http://www.technobuffalo.com/2015/10/12/pepsi-p1-smartphone-wait-is-this-for-real/

Pepsi (Yes, the Soda Company) Will Sell İts Own Android Phone

http://mashable.com/2015/10/12/pepsi-phone/#BEz4xvgNR5qU

Seriously, There İs a Pepsi Smartphone Coming Our Way

http://www.gsmarena.com/seriously_there_is_a_pepsi_smartphone_coming_our_way-news-14442.php

Prefer Pepsi over Coke? Good news: the Pepsi P1 smartphone is about to go on sale in China:

http://siliconangle.com/blog/2015/10/13/prefer-pepsi-over-coke-good-news-the-pepsi-p1-smartphone-is-about-to-go-on-sale-in-china/

Digitally Enabling Cities panel video - Rami Aslan of Turkish Telecom

Digitally Enabling Citizens (Day 1) Moderator: Adam Ostrow, Panelist: Rami Aslan

GSM Spectrum Distribution in Turkey after 4,5G tender

Communication Technologies Authority has concluded the 4g/5g tender in Turkey. After the bids spectrums held by three operators are close to each other. Turkcell owns the biggest share at 2100 mhz and 2600 mhz, while the sharings are close to each at lower frequencies. Avea owns the biggest share at 1800 mhz, Vodafone Turkey is not leading in any frequencies.

Smartphone business declining?

Even it is not free falling as fast as the telco operators, several reports/news are pointing a decline on the smartphone business.
Nowadays everyone is sure that telco is not the "business of the future" anymore and sustainable growth is nowhere to be found. Biggest rivalry for the telcos were supposed to be coming from phone producers; they were the motor behind the dynamic T.I.M.E. market. Smartphones were meant "data usage" which has become the new cash milk for the telecom operators.
Although they had no chance to increase their shares, Nokia, Microsoft, Motorola, Blackberry were happy to be in the smartphone market and their earnings were increasing in-line with the expansion of the market. But now every phone brand is quickly becoming a commodity. Even Apple, the true winners of "cellphone wars", will eventually see a decline in their growth.
* Microsoft is almost closing their mobile phone business; What does Microsoft's $7.6bn, 7,800-person layoff meanfor Windows Phone?
* HTC recorded the second lowest revenue total that has been reported since 2007 2015 has been absolutely gruesome for HTC

* The Long Slow Decline Of Sony's Xperia Smartphones; http://www.forbes.com/sites/ewanspence/2015/02/05/sony-xperia-smartphone-future/

* And Samsung Sees Seventh Straight Profit Decline
All these reports are not suggesting bad management decisions. They only point the direction that phone manufacturing business has been going for the last few quarters.

2014 3rd Quarter Telecom market data for Turkey

Telecom institution has revealed Turkish Electronics Data for 3rd Quarter of 2014.

* Turkcell has clearly become the #1 telecom company in Turkey.
* PSTN usage keeps declining and there are 12.741.947 fixed lines subscribers as of 2014 3rd Q.* Arpu numbers are stable at around 23 Turkish liras.
* Text message usage (both for commercial use and individual use) keeps increasing and reached 177 billion with a 128% increase in 6 years.
* Mobile Penetration is around 93% as of September 2014
* Number of simcard embedded machines has reached to 2.4 million by September. 100% increase since 2012
* Turk Telecom is enroute to its lowest investment year. In 2013 total investments of Turk Telecom was 1.37 billion. Through 9 months it is 428 million Turkish Liras.
* TTNET is still owns more than half of the ISP market, and more than 65% of the broadband market.

Turkish version is here: http://www.btk.gov.tr/kutuphane_ve_veribankasi/pazar_verileri/ucaylik14_3.pdf
Unfortunately English version will be launched a few weeks after the Turkish. (2nd Q English version is here: http://eng.btk.gov.tr/kutuphane_ve_veribankasi/pazar_verileri/2014_Q2_ECM_MarketData.pdf

LendingClub's Path to IPO

Though it is a bit unrelated for this blog, LendingClub's ipo is one of its kind and has to be shared.
VC's has earned their dream money from this ipo and entrpreneurs would take out of box motivation reasons from the story of Lending Club.
Here (in EquityZen's infographic) you can see how the ipo (and the incomes of vc's) look like after day1.

Chech the story at: 

https://equityzen.com/blog/lending-club-path-to-ipo/ 

http://lending-club-ipo-shows-the-profit-potential-for-financial-technology-investments/

Products that China exports to The United States

http://atlas.media.mit.edu/explore/tree_map/hs/export/chn/usa/show/2011/

Global LTE deployments

LTE deployments - 2013

Source: "Live LTE networks approach 200 confirms GSA in latest Evolution to LTE report," Global mobile Suppliers Association

MONTHLY SMS USAGE IN WESTERN EUROPE COUNTRIES - 2010 TO 2013

Most SMS-addicted nation is France according to Analysys Mason statistics. SMS usage has increased only in France and Belgium from 2010 to 2013. 

Global SMS usage vs. Mobile IM usage:

iBEACON

İnsanlar tembelleşmeye devam ettikçe, şirketler müşterilerini bina içlerinde de takibe başladıkça fırsatlar da artıyor.

Neyi nasıl alacağını bilmeyen insan sayısı da artıyor olmalı ki ibeacon sayesinde her yaklaştığınız ürün size bir mesaj iletebilir olacak. Üstelik kullandığınız iOS veya Android cihazın Bluetooth’u, Wifi’yi kapalı olsa, hatta uçak modunda olsa bile siz bir reklam iletmek mümkün olacak.

Reklamveren için gerçek olamayacak kadar güzel. İstesen de kapatamayacağın bir mecra.. Tabi önce beacon’lardan sinyal alacak bir uygulamayı yüklemeniz gerekecek. Fakat hiç vazgeçemeyeceğiniz bir uygulama bu sinyalleri toplarsa ne yapacaksınız?

En sevdiğiniz oyunun kodlarına beacon’ları algılayan kodu koyduğumuzu varsayın. Artık her o oyunun üreticileri ile anlaşan her ibeacon projesinin hedefi haline geliyorsunuz.

Kullanım alanlarında ise pek sınır yok. Bluetooth Low Energy (BLE) ile çalışan Beacon’ların (özellikle Texas Instruments CC2541 kullanan modüller), Apple ibeacon 'ın ve devamında Android’in çıkacağı rakip platformların kullanılacağı  alanlara tag vermeye kalksak indoor navigation, proximity marketing, contactless payment ve benzeri bir çok yere dokunuyor. Bankalar şubelerine giren vip customer için, retailer indirimli ürüne yaklaşan müşteriye pazarlama yapmak için, hatta kasada hızlı ödeme almak için kullanabilecekler.

 

NUMBER OF INTERNET SUBSCRIPTION IN TURKEY (As of October 2013)

 

Number of Internet subscribers in Turkey

Social Networking Addicted countries - Daily Social Networking on smartphones

Social media users in Mexico and Thailand could easily be called "Addicted users". 

In these countries 82% of smartphone users visit their social network accounts DAILY!

These countries are followed by Indonesia and Turkey, in which 79% and 75% of the smartphone users check their social networks daily.

Number of Mobile Apps per Phone by Country

Average number of application per phone in Japan is more than 40.
It is around 33 in United States and it is only 18 in Turkey.

Number of Mobile Apps per Phone (via http://www.thinkwithgoogle.com)

Security and privacy issues on NFC enabled phones and credit cards

According to plans of GSM operators, in a year or two everyone would be using NFC enabled cellphones and they would be able to define several credit cards on them. NFC feature will either be provided by the device manufacturers like Apple, Samsung and others or GSM operators will have to produce their own Rfid enabled smart simcards. How ever it will be, there will certainly be more security and privacy concerns all over.
Discussions over the location tracking feature of mobile devices are just getting started and tempers will rise more after more and more people sue operators and device manufacturers. 
But this is only a beginning and soon banks would be looking to track their credit card users via applications uploaded on NFC enabled phones. If you do not read the terms on your credit card agreement well enough, you might be signing a permission to be tracked.

The other and the bigger risk is the hacking of RFID enabled smart simcards. For hackers that is a dream come true; they will not need to hack your computer or your mobile device. All they have to do is to use an RFID reader and develop a simple programme to hack your RFID card. Watch how easy it is:
http://www.youtube.com/watch?v=Cj0twFdFgg8

Still a long way to go for Mobile device dominance? not really

Although Mobile Phone usage has already passed fixed phone usage, mobile devices are still way behind laptops and PCs.  A new data from  Monetate Q1 2013 Ecommerce Quarterly shows that only 21% of the website traffic is via tablets and smartphones. 

But we can still be optimistic on the rise of "mobile", since only 20% of mobile device usage is for browsing and 82% of the mobile media time is used on mobile apps. So be prepared to switch your mobile marketing from mobile browsers to mobile apps..

For more on the subject: http://www.smartinsights.com/social-media-marketing/social-media-analytics/social-media-ecommerce/

DO IT YOURSELF MOBILE APPS FOR NON CODERS

For us who cannot write, code or develop anything, there are still options to create our own simple application. But please do not expect anything complicated, since most of them are simple mobile site builders.

Lets start with the free ones. (But of course your app will be fully loaded with ads :)

- Conduit Mobile: simple content management, easy monetization and social integration. Here is a demo of their service: http://youtu.be/mKMrD6k_33o
Mobile site is free, but if you'd like your app to be submitted to ios-android and windows you need to pay 39$/month. http://mobilecp.conduit.com

- ibuildapp: They have their own appstore/marketplace and if you do not need your app to be submitted to itunes or google play you don't have to pay anything. But your app will carry an "ibuildapp" brand name on it. http://ibuildapp.com/
If you'd like to white label it and sell it on the itunes or google play you have to pay 29$/month. Here is a demo video: http://youtu.be/c7zlbgqHOSc

- Infinite Monkey: Just like the others this one does not need any coding background as well.. If you'd like to earn money by selling your application you need to pay 99$/month and you need to submit your app yourself. For 9 dollars they submit it for you, but the app has to be free to install... (their web page does not look trustworthy enough!)
Infinte Monkey has also acquired Appmakr, another app builder for non coders.

- GameSalad: Lots of free features, but if you'd like to go pro you have to pay 299$ !! It is specialized in games and it has more professional usability.