20 Jan 2012

IDC Middle East-Africa-Turkey IT market predictions for 2012

Türkiye özeti:
- Turkey is heavily reliant on exports to the eurozone, and a slowdown in Europe will certainly have a serious impact on the Turkish economy. GDP growth is currently forecast to fall from the highs of 7.5% in 2011 to 3.5% in 2012 (source: EIU). IDC forecasts IT spending growth of 10% in 2012; however, if the European situation deteriorates further, resulting in a substantial fall in exports and foreign investment, it will severely affect sectors such as manufacturing and textiles in Turkey, and could bring IT spending growth down to the neighborhood of 5–7%.

- V i r t u a l i z a t i o n W i l l M o v e f r o m ' T e s t ' t o ' P r o d u c t i o n ' a n d A t t a i n ' M u s t - H a v e ' S t a t u s: South Africa and Turkey, where costs are a major driver, are seeing a rapid increase in virtualization adoption

- NFC has already made considerable impact in Turkey. Turkcell, the country’s leading mobile operator has a successful mobile-wallet service called Cep-T Cüzdan. Similarly, Avea, the mobile arm of Turk Telecom, has launched its NFC offering in association with Garanti Bank. IDC expects other countries in the region to try and replicate such services.

Bu da linki: http://ff.im/Pw5NE

9 Jan 2012

Microsoft at 2012 International Consumer Electronics Show (CES): Keynote

Steve Ballmer and his team has finished their keynote at CES 2012 a few hours ago, here is the video link:
http://www.microsoft.com/presspass/events/ces/liveevent.aspx

Notes:


Windows Phone: these features do not give the shivers until they come to iphone in 5 or 6 years. In other words Microsoft is doing a good job by leading the way for Apple and Apple is perfecting all the products and features in a few years. (BTW the presentation by the WindowsMobile guy was a disaster)

- HTC Titan 2 has a 16 mp camera (wow!!)
- Nokia Lumia 710 is being launched tomorrow in US for T-Mobile customers. And Nokia Lumia 900 (4g-LTE) which has 4.3 inch amoled will be launched in a few months for AT&T customers.
- Steve Ballmer has presented Laptops built for Windows 7; Sony, Asus, Acer, Toshiba, Dell, Lenovo, Samsung and HP which was really odd.

- Tami Reller (CMO) did not let the product (Windows 8) talk itself, but tried to sell it, which was really a low point for a presentation.

- The way Windows 8 uses the "notifications" is similar to IOS and other mobile operating systems, which is cool and better.

- She told that "Metro style apps" are being built since September and will be sold at Windows store starting by February. I am not sure how many apps are being developed at the moment, her voice was not convincing enough :) But at least Cut the rope of Zapto Labs is ready for $1.49
- Tami Reller kept saying "Apps" and "Store" which reminds "apple" and Ios to everyone..
- It was interesting to see one of the most popular ios apps "icookbook", on Tami's screen.

Xbox:
- there are 66 million xbox owners, 40 million subscribers
- Your voice is your new remote control. (I hope it would work as good as they have shown)
- With new TV agreements Xbox could be called VODBox now.
- Kinect is coming to Windows on FEbruary 1st.

Steve talked about Sync, Skype and Bing at the of the keynote.


Steve Ballmer Las Vegas CES 2012 Keynote konuşmacısıydı, video linki:
http://www.microsoft.com/presspass/events/ces/liveevent.aspx

Selected mobile marketing news: