3G is coming to the Turkish market at last in May 2009, and one of Turkcell's first projects is to imitate Blyk and to provide free talking minutes to subscribers that will watch the ads.
In May 2008 in one of my posts I asked whether anyone will try this in Turkey or not. (link: http://mobil-pazarlama.blogspot.com/2008/05/bedava-sms-bedava-konuma-trkiyede-blyk.html)
Time has come. We'll see if the experiment will succeed or not. The ads will probably look something like this: