Most SMS-addicted nation is France according to Analysys Mason statistics. SMS usage has increased only in France and Belgium from 2010 to 2013.
Global SMS usage vs. Mobile IM usage:
May 13, 2014
Mar 20, 2014
iBEACON
İnsanlar tembelleşmeye devam ettikçe, şirketler
müşterilerini bina içlerinde de takibe başladıkça fırsatlar da artıyor.
Neyi nasıl alacağını bilmeyen insan sayısı da artıyor olmalı
ki ibeacon sayesinde her yaklaştığınız ürün size bir mesaj iletebilir olacak. Üstelik
kullandığınız iOS veya Android cihazın Bluetooth’u, Wifi’yi kapalı olsa, hatta
uçak modunda olsa bile siz bir reklam iletmek mümkün olacak.
Reklamveren için gerçek olamayacak kadar güzel. İstesen de
kapatamayacağın bir mecra.. Tabi önce beacon’lardan sinyal alacak bir
uygulamayı yüklemeniz gerekecek. Fakat hiç vazgeçemeyeceğiniz bir uygulama bu
sinyalleri toplarsa ne yapacaksınız?
En sevdiğiniz oyunun kodlarına beacon’ları algılayan kodu
koyduğumuzu varsayın. Artık her o oyunun üreticileri ile anlaşan her ibeacon
projesinin hedefi haline geliyorsunuz.
Kullanım alanlarında ise pek sınır yok. Bluetooth Low Energy (BLE) ile çalışan Beacon’ların
(özellikle Texas Instruments CC2541 kullanan modüller), Apple ibeacon 'ın ve devamında
Android’in çıkacağı rakip platformların kullanılacağı alanlara tag vermeye kalksak indoor
navigation, proximity marketing, contactless payment ve benzeri bir çok yere dokunuyor.
Bankalar şubelerine giren vip customer için, retailer indirimli ürüne yaklaşan
müşteriye pazarlama yapmak için, hatta kasada hızlı ödeme almak için
kullanabilecekler.
Nov 29, 2013
NUMBER OF INTERNET SUBSCRIPTION IN TURKEY (As of October 2013)
 |
| Number of Internet subscribers in Turkey |
Nov 26, 2013
Social Networking Addicted countries - Daily Social Networking on smartphones
Social media users in Mexico and Thailand could easily be called "Addicted users".
In these countries 82% of smartphone users visit their social network accounts DAILY!
These countries are followed by Indonesia and Turkey, in which 79% and 75% of the smartphone users check their social networks daily.
Number of Mobile Apps per Phone by Country
Average number of application per phone in Japan is more than 40.
It is around 33 in United States and it is only 18 in Turkey.
It is around 33 in United States and it is only 18 in Turkey.
 |
| Number of Mobile Apps per Phone (via http://www.thinkwithgoogle.com) |
Security and privacy issues on NFC enabled phones and credit cards
According to plans of GSM operators, in a year or two everyone would be using NFC enabled cellphones and they would be able to define several credit cards on them. NFC feature will either be provided by the device manufacturers like Apple, Samsung and others or GSM operators will have to produce their own Rfid enabled smart simcards. How ever it will be, there will certainly be more security and privacy concerns all over.
Discussions over the location tracking feature of mobile devices are just getting started and tempers will rise more after more and more people sue operators and device manufacturers.
But this is only a beginning and soon banks would be looking to track their credit card users via applications uploaded on NFC enabled phones. If you do not read the terms on your credit card agreement well enough, you might be signing a permission to be tracked.
The other and the bigger risk is the hacking of RFID enabled smart simcards. For hackers that is a dream come true; they will not need to hack your computer or your mobile device. All they have to do is to use an RFID reader and develop a simple programme to hack your RFID card. Watch how easy it is:
http://www.youtube.com/watch?v=Cj0twFdFgg8
Discussions over the location tracking feature of mobile devices are just getting started and tempers will rise more after more and more people sue operators and device manufacturers.
But this is only a beginning and soon banks would be looking to track their credit card users via applications uploaded on NFC enabled phones. If you do not read the terms on your credit card agreement well enough, you might be signing a permission to be tracked.
The other and the bigger risk is the hacking of RFID enabled smart simcards. For hackers that is a dream come true; they will not need to hack your computer or your mobile device. All they have to do is to use an RFID reader and develop a simple programme to hack your RFID card. Watch how easy it is:
http://www.youtube.com/watch?v=Cj0twFdFgg8
Nov 25, 2013
Still a long way to go for Mobile device dominance? not really
Although Mobile Phone usage has already passed fixed phone usage, mobile devices are still way behind laptops and PCs. A new data from Monetate Q1 2013 Ecommerce Quarterly shows that only 21% of the website traffic is via tablets and smartphones.
But we can still be optimistic on the rise of "mobile", since only 20% of mobile device usage is for browsing and 82% of the mobile media time is used on mobile apps. So be prepared to switch your mobile marketing from mobile browsers to mobile apps..
For more on the subject: http://www.smartinsights.com/social-media-marketing/social-media-analytics/social-media-ecommerce/
Subscribe to:
Posts (Atom)