some ideas - from Jay Handler

Automotive Sales: "Text DODGE to 55555 to download your $13,000 Digital Discount off a new Dodge Ram Truck"...Customer gets automated response including his Digital Discount, we email the cell phone number to the dealership for instant follow-up call, and we database the cell phone number for later use in marketing efforts.

Pizza Delivery: "Want to win a free pizza from Jay's Pizza? Text SLICE to 55555 to enter!"...Customer is entered into monthly random drawings and receives coupons and special offers via text messaging, store owner can use database to send out in-store specials with incredible time-sensitivity (store is slow, send out special 2-hour deal).

SMS related entries:

1. http://mobil-pazarlama.blogspot.com/2009/03/google-to-pull-its-smpp-api.html
2. http://mobil-pazarlama.blogspot.com/2008/06/dark-side-of-mo-mobile-marketing.html
3. http://mobil-pazarlama.blogspot.com/2008/05/bedava-sms-bedava-konuma-trkiyede-blyk.html
4. http://mobil-pazarlama.blogspot.com/2008/05/1-britanyann-en-iyi-biras-mobil.html