Mobile Marketing +

Nov 25, 2013

Still a long way to go for Mobile device dominance? not really

Although Mobile Phone usage has already passed fixed phone usage, mobile devices are still way behind laptops and PCs. A new data from Monetate Q1 2013 Ecommerce Quarterly shows that only 21% of the website traffic is via tablets and smartphones.

But we can still be optimistic on the rise of "mobile", since only 20% of mobile device usage is for browsing and 82% of the mobile media time is used on mobile apps. So be prepared to switch your mobile marketing from mobile browsers to mobile apps..

For more on the subject: http://www.smartinsights.com/social-media-marketing/social-media-analytics/social-media-ecommerce/

Nov 21, 2013

DO IT YOURSELF MOBILE APPS FOR NON CODERS

For us who cannot write, code or develop anything, there are still options to create our own simple application. But please do not expect anything complicated, since most of them are simple mobile site builders.

Lets start with the free ones. (But of course your app will be fully loaded with ads :)

- Conduit Mobile: simple content management, easy monetization and social integration. Here is a demo of their service: http://youtu.be/mKMrD6k_33o
Mobile site is free, but if you'd like your app to be submitted to ios-android and windows you need to pay 39$/month. http://mobilecp.conduit.com

- ibuildapp: They have their own appstore/marketplace and if you do not need your app to be submitted to itunes or google play you don't have to pay anything. But your app will carry an "ibuildapp" brand name on it. http://ibuildapp.com/
If you'd like to white label it and sell it on the itunes or google play you have to pay 29$/month. Here is a demo video: http://youtu.be/c7zlbgqHOSc

- Infinite Monkey: Just like the others this one does not need any coding background as well.. If you'd like to earn money by selling your application you need to pay 99$/month and you need to submit your app yourself. For 9 dollars they submit it for you, but the app has to be free to install... (their web page does not look trustworthy enough!)
Infinte Monkey has also acquired Appmakr, another app builder for non coders.

- GameSalad: Lots of free features, but if you'd like to go pro you have to pay 299$ !! It is specialized in games and it has more professional usability.

Mar 12, 2013

NUMBER OF INTERNET SUBSCRIPTION IN TURKEY (DECEMBER 2012)

xDSL is declining, while mobile usage is increasing... :

stats link (Turkish): http://www.btk.gov.tr/kutuphane_ve_veribankasi/pazar_verileri/ucaylik12_4.pdf

Jun 6, 2012

Consumer Smartphone Usage - Analysys Mason

One in five smartphone users on the panel did not use any cellular data
Nearly one million apps are available worldwide, average of only 32.6 ‘add-on’ apps are used
Of these apps, nearly half were used only once.
The number of apps used was three times lower on BlackBerry and Symbian devices, than on Android or iOS ones
YouTube is the most widely used video app on smartphones, but usage of Netflix app is on average 10 times longer
80% of the top 10% of heaviest data users owned an iPhone
There is a 80% social networking penetration
47% of people used some sort of IM or OTT service during the observation period. And almost half of those people used WhatsApp Messenger.

Link: http://www.analysysmason.com/About-Us/News/Insight/Consumer-smartphone-usage-May2012/

Apr 17, 2012

Sony yeni "networked recorder ve media storage" cihazı çıkarıyor, tüm Sony'ler entegre çalışacak: NASNE

Sony sonunda akıllı bir çıkış yolu bulmak üzere gibi:
SONY COMPUTER ENTERTAINMENT TO LAUNCH “NASNE,”
A NEW NETWORKED RECORDER AND MEDIA STORAGE DEVICE
Available in Japan on July 19, 2012 for B0 Recommended Retail Price of 16,980 Yen
Built in 500GB Hard Disk Drive, and Digital Terrestrial and Satellite Broadcasting Tuners Cross Device Connectivity with Compatible Sony Products to Deliver New Ways to Enjoy Television.

İşin en ilgi çekici tarafı tüm Sony cihazlarla entegre çalışıp bir Sony Home network oluşturması, bir nevi home cloud gibi bişey:

By connecting “nasne” to their home network, users will be able to watch and record digital terrestrial and satellite broadcast through dedicated applications such as “torne” for PlayStation®3 (PS3®) and “VAIO TV with nasne” for VAIO PC. Users will also be able to access recorded content from PlayStation®Vita (PS Vita), “Sony Tablet” and Xperia™.
Bu da tanıtım videosu:
http://nasne.com/movie/topmovie.html
Bu da basın bülteni: http://www.scei.co.jp/corporate/release/pdf/120417a_e.pdf